February 5, 2012
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demographics

PARENTS:
  89% Female, 11% Male
75% are between the ages of 25-45
86% are college or post-graduate educated
43% are employed full time, 15% are employed part time,
10% work from home
42% have an HHI of $70k+, 21% have an HHI of $100k+

CHILDREN:
21% under 2 years old
41% 2-4 years old
44% 5-9 years old
21% 10-12 years old

DO YOU KNOW?*
70% of our readers do not subscribe to national parenting publications
53% of our readers do not subscribe to local newspapers
98% of our readers are the primary shopper for themselves
*Source: ReadEx Reader Survey, 2009

25 Million Moms. 360° Solutions. Simple.

 


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